Meet Ole Haubro, Sales Director for Africa at Aller Aqua

What do I do

My primary role as a Sales Director for the African continent is to be a good Team Leader for our very dedicated sales team in Denmark as well as in different countries in Africa.

My daily tasks include motivating the team. Establish good sales tools, assessing market potential, industry developments, and demands. We must establish trust wherever we go, and this requires frequent travel to meet with partners, farmers, customers, and other industry stakeholders.
It is clear that aquaculture is rapidly expanding in Africa, and we want to be a part of that growth by helping value chains evolve successfully and sustainably.

This involves focusing on smaller farmers and assisting them with training seminars and educating them with the latest practices, by disseminating our knowledge and skills. A sustainable business is crucial for the farmers as the latest practices help prevent fish death, sickness, water pollution and much more.

When we join a market, we not only sell and ensure high-quality feed, but we also do everything we can to help with infrastructure improvements, farming management tools and guidelines, and bring technical innovation to them.

Why Aller Aqua

Aller Aqua is a company that has consistently expanded and changed the aquaculture industry around the world.
The organisation believes in its employees and provides opportunities for them to advance in their careers.
Aller Aqua sees itself as a solution provider, which makes delivering the finest outcomes even more vital.
Working for a company that is always innovating is an accomplishment.